Fans of the hit TLC series 90 Day Fiancé are outraged following news that Natalie Mora, one of the show’s most

polarizing stars, appears to be capitalizing on the devastating wildfires sweeping through California. The controversy

erupted after Mora posted about auctioning off video chat sessions, claiming that only 50% of the proceeds would be

donated to wildfire relief efforts.

Mora’s recent antics on the latest season of 90 Day Fiancé: The Last Resort have further fueled the fire of fan discontent. In a particular episode, she was seen laughing inappropriately during a tense conversation when fellow cast member Sophie was sharing her struggles, leaving many viewers unsettled. Not only did Sophie attempt to confront Natalie about her behavior, but the annoyance was evident on the face of her partner, Josh Weinstein, mirrored by the palpable tension from other cast members. Julia, another participant, ultimately called out Natalie’s need for attention, signaling the group’s growing frustration.

The latest controversy intensified when Natalie shared a seemingly insensitive post on social media, showing her standing in front of a raging wildfire while promoting special video chats starting at $150. Her puzzling remark that only half of the funds would go to wildfire relief left fans aghast, as many pointed out that other cast members typically donate 100% of their earnings to charitable causes.

Comments on her post included remarks like, “Nothing like profiting off a tragedy,” and critiques of her decision to keep half the proceeds for herself. David, another 90 Day Fiancé star, chimed in on social media, describing her actions as “greedy” and “disgusting.” According to him, using a natural disaster as an opportunity for personal gain crossed an ethical line.

Fans were particularly vocal about their disappointment, noting the stark contrast between Natalie’s glamorous portrayal and the grim reality surrounding the wildfires. One follower expressed disbelief, stating, “You’re literally standing in front of a fire that is destroying homes and lives, and you’re using it to sell stuff. Have some decency.” Others echoed this sentiment, arguing that as a public figure, Natalie had a responsibility to exhibit greater awareness and respect.

In response to the backlash, Natalie took to Instagram to post a lengthy apology, asserting that her intention was never to exploit the tragedy but to symbolize resilience. However, many fans remained unconvinced, perceiving her words as an attempt to salvage her reputation after getting caught in a problematic situation.

Despite Natalie’s attempt to present a more genuine picture of her intentions, the post remained live for several hours before she eventually decided to delete it, acknowledging the overwhelming negative feedback. The incident has sparked wider discussions about the ethical responsibilities of influencers and reality stars, particularly in the context of using tragedies for personal promotion.

The outcry over Natalie’s actions highlights the thin line that celebrities walk in the age of social media, where their platforms can either uplift community causes or veer into exploitative territory. As fans continue to voice their disappointment, it remains to be seen whether Natalie can mend her fractured relationship with her followers and navigate her way back into their good graces. For now, the fallout serves as a sobering reminder of the responsibility that comes with celebrity status, particularly in times of crisis.